RICOH: Pay Per Click Campaign

Ricoh was investing in Pay Per Click advertising but was not seeing the level of lead generation they expected. Their existing campaigns lacked a structured management process, and performance data was not being fully leveraged to optimize results. Without clear campaign organization, targeted keyword strategies, and ongoing optimization, ad spend was not being used as efficiently as it could be. Ricoh needed a partner who could restructure the account, implement a strategic approach to campaign management, and improve the quality and volume of leads generated through paid search.

Brandastic took over Ricoh’s online marketing increasing their leads through restructuring their current Pay Per Click campaign in order to enhance their performance online.. Brandastic set up a better management process and execute the campaign strategy that have harnessed results.